DIME - Quality Made in Canada
The brand from Montreal, Canada is actually another phenomenon of contemporary internet developments. It all started with a skate crew that posted really good and especially funny skate clips of themselves and the scene from Canada on the internet, and shortly after, their first collection sparked a true internet hype.
Dime bases its successful image on very simple things - the logo was adopted from Dior - the name from a Lou Reed song, and the stuff is produced locally in Canada. Besides videos and apparel, there are various collaborations with Vans Skate or DC Shoes.
The Glory Challenge
DIME also organizes the “Glory Challenge”, probably the most fun and innovative skateboard contest ever. So you can see that with a certain skateboard “attitude” you can be very successful nowadays, and that it doesn’t always require a big investor and Facebook advertising.
