Carhartt - more than just a workwear brand
Carhartt Work In Progress (WIP) was founded in 1994 and develops its own collections based on the original Carhartt Workwear. The brand creates authentic adaptations of the rugged American originals while also engaging with the subcultures that have embraced them. Carhartt WIP reinvented itself in a new context and in the process produced its own classics.
Carhartt WIP opened its first store in London in 1997 and began to delve into cultural spheres outside of its own industry, as well as its own skate team and music department. in support of a number of artists. Since 2010, Carhartt WIP has also worked with a number of like-minded collaborators including APC, Converse, Junya Watanabe, Nike and Underground Resistance."