New Balance is a well-known brand in the field of footwear and apparel and was founded in 1906 in Boston, Massachusetts. Since then, the company has become one of the leading manufacturers of athletic footwear and apparel.

Quality and innovation

One reason for New Balance's popularity is the quality of its products. The company emphasizes the use of high-quality materials and innovative technologies to ensure that its footwear and apparel are both comfortable and functional.

Through decades of experience and constant research and development, New Balance has developed a variety of patented technologies that are used in many of its products. These include ENCAP cushioning, C-CAP midsole, and Fresh Foam technology, for example. These technologies ensure that New Balance products offer a high level of comfort and excellent performance.

Sustainability and social responsibility

New Balance is committed to using eco-friendly materials and processes to minimize its environmental footprint. For example, the company uses recycled materials and tries to reduce water consumption in production.

In addition, New Balance is committed to social responsibility and works to improve working conditions in the production chain and protect workers' rights. The company is a member of the Fair Labor Association (FLA) and works closely with its suppliers to ensure that all workers are treated fairly.

Iconic New Balance products

Over the years, New Balance has launched numerous innovative products, including the 990 series, which has become known for its iconic design and excellent cushioning. The 574 series is also a classic and has made a name for itself due to its retro-inspired design and durability.

New Balance also regularly collaborates with designers and artists to launch special editions of its products. These collaborations have helped New Balance become a staple in the fashion industry.

New Balance in the style store

At the Style Store, we offer a limited selection of New Balance products. We are proud to carry a brand that excels in quality, innovation, and social responsibility, and we look forward to offering our customers the best products New Balance has to offer.