Pure Activewear

Parel Studios was founded in Copenhagen in 2020 with a simple mission: to amplify the essence of functional design in products. PAREL succeeds in finding the perfect balance between functionality and aesthetics between lifestyle and activewear. The name Parel derives from the word apparel (clothing) and represents the brand's ethos of designing clothing that is suitable for all types of activities. Parel aims to bring comfort and minimalism to people's everyday lives by creating practical, functional clothing with all-day usability.