Chocolate 30th Anniversary x "Wien" Hoodie

30 Years of Chocolate Skateboards: A Legacy of Creativity and Community

This year, Chocolate Skateboards, one of the most well-known and culturally influential skateboard brands, celebrates its 30th anniversary. Founded in 1994 as an extension of Girl Skateboards, Chocolate quickly developed its own identity by combining high-quality skate products with a strong focus on creativity, diversity and community.

The beginning: A fresh note in skateboarding

Chocolate was founded to expand Girl Skateboards' family atmosphere and attract talented skaters. The brand stands out for its visually striking aesthetic, unique designs and support for a diverse group of skaters. Over the years, the team has included legends such as Kenny Anderson, Marc Johnson, Gino Iannucci and Chico Brenes, each contributing to the brand's unique identity.

Art meets skateboarding

Chocolate has always been known for its innovative collaborations with artists, designers and musicians. From their distinctive logo designed by Evan Hecox to limited edition decks that feel like collector's items, Chocolate Skateboards embodies the fusion of skateboarding and creative expression. This artistry has made their products timeless and appeals to both skaters and collectors.

Design of Skateboard Culture

Chocolate has used his platform to amplify underrepresented voices and promote inclusivity in skateboarding. With a focus on diversity and community, the brand has played a crucial role in showing that skateboarding is for everyone.

The 30th anniversary

To celebrate three decades of excellence, Chocolate Skateboards is pulling out all the stops:

• Limited Edition Deck Series: Featuring reimagined artwork from their iconic early releases, updated with a modern twist.
  
• Documentary: A chronicle of Chocolate's history with interviews from team riders, founders and artists.
• Special Events: Look for pop-ups and skate jams in cities around the world where fans can celebrate the milestone together.
  
• Collaborations: Partnering with brands and artists who have influenced Chocolate over the years to design exclusive clothing and accessories.

A Look into the Future

As Chocolate Skateboards celebrates its 30th anniversary, the brand remains as relevant and innovative as ever. With a new generation of skaters carrying the torch, Chocolate continues to inspire and stay true to its mission of connecting skateboarding with art, culture and community.

Here’s to 30 years of Chocolate – and many more to come.